Your buyers have fundamentally changed how they research suppliers and make purchasing decisions. Today, procurement teams use AI throughout the buying journey, with 94% of procurement executives using generative AI weekly and 80% of CPOs planning organization-wide deployment within three years.
The challenge is that most distributors only engage buyers after about 70% of the decision process is complete. That leaves the AI-driven majority of the journey invisible, leading to longer sales cycles, lost deals, and fewer RFQs.
This session explains how a Marketing AI Roadmap helps address that blind spot. You’ll learn a structured, practical approach for aligning marketing, sales, technical, and service teams to better engage AI-first buyers across the entire customer lifecycle. Drawing on proven frameworks and real-world examples, this presentation delivers a clear playbook for adapting your go-to-market strategy in an AI-driven buying environment.
Thank you to our webinar sponsor:
