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The Workforce Advantage Playbook

New Resource — May 2026

The Workforce Advantage Playbook

A Practical Guide to Recruiting and Retaining Talent in Chemical Distribution. Based on national research — built exclusively for your industry.

"The beauty of the chemical distribution industry is once you get in and you understand it, it's a massive, amazing career and opportunity. We just have a messaging problem. That's it."

— Jason Dorsey, Generational Researcher & Bestselling Author  |  2025 ACD Annual Meeting

 

1,000 Americans surveyed, ages 18–48
Published May 2026

About the Playbook

Research-Backed.
Industry-Specific.
Ready to Use.

The chemical distribution industry has the opportunity to build a workforce advantage by understanding what people value, communicating with clarity, and creating workplaces where every generation can thrive.

This playbook gives you the strategies and tools to attract, develop, and retain the talent your organization needs — today and in the future.

Based on an ACD and Center for Generational Kinetics (CGK) study of 1,000 Americans ages 18–48, it provides a framework to personalize recruitment and retention strategies across four generations — and promote chemical distribution as a safe, sustainable, and future-focused career path.

  

ACCESS ON ACD U

ACD Member Price: $295  ·  Non-Member: $455  ·  Available through ACD U- Powered by ASK

 

What the Research Found

A Snapshot of the Key Findings

The data surprised even the researchers. Here's a preview of what's inside — and what most chemical distribution companies are getting wrong.

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What's Included

Everything Your Team Needs. Nothing Generic.

Your purchase includes the complete bundle — the Playbook, Jason Dorsey's keynote recording, and his presentation slides.

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also inside the playbook:

  • Tactics and strategies for recruiting Gen Z, Millennials, and Gen X — tailored messaging that converts interest into applications.
  • Retention and training tools including a Retention Scorecard, Employee Retention Tip Sheet, and Top 10 Training Priorities.
  • Templates ready to use today — sample job descriptions, a Job Posting Audit Checklist, and ACD Responsible Distribution™ messaging guidance.
     

Who This Is For

Built for Every Level of Your Organization

Whether you're hiring your first Gen Z employee or redesigning your retention program, this playbook gives every leader in your company the tools to do better — starting now.

 

 

  • HR Directors & People Leaders:  Modernize your recruiting with generationally aligned messaging, a Job Posting Audit Checklist, Top 10 Job Posting Tactics, and ready-to-use sample job descriptions for Sales Manager, Customer Service Representative, and Warehouse Operator.
  • Company Owners & C-Suite:  Tailoring messaging and strategy is no longer optional — it is a requirement for building a sustainable workforce. Understand what's driving application and retention decisions across four generations and make the case for action.
  • Operations & Workforce Managers: Equip your teams with the Top 10 Training Priorities, onboarding recommendations, and a Retention Scorecard designed to track engagement, culture, and advancement — not just headcount.
     

pricing & access

Bundle Package — Now Available

Want everything in one place?  ACD's subsidiary, ASK Distribution Consulting, LLC recently published its 2026 Cross-Industry Compensation & Benefits Survey. Now available as a bundled package with The Workforce Advantage Playbook, this resource provides the research, workforce strategies, and compensation data your team needs to attract top talent, improve retention, and stay competitive in today's market.

Learn more about the 2026 Compensation & Benefits Survey.

 

Not yet an ACD member? Members save up to $530 on the full bundle. ACD membership also unlocks education, advocacy, networking, and industry resources year-round. Explore ACD membership.

Access on ACD U